Bold and In-Your-Face Color Schemes
“Subtle” simply does not exist in the vocabulary of another of this year’s trends. F/W 2018 does not have a care in the world for discreet and monotone color schemes in terms of rebranding. Unlikely color pairings take a brand out of its comfort zone, while simultaneously exhibiting openness to experimentation and brand familiarity.
Just take a look at how some popular brands like Spotify, Dropbox and eBay successfully executed their rebranding by busting out of their signature styles and colors.
New Identity for Spotify by Collins
© Dropbox. Lynnie Z - Artist (illustration) + Alexandra Gavillet - Photographer